Aviv Hadar

I’m sure you guys know who Perez Hilton is (aka Mario Lavandeira), well Wired just did a really nice piece about how this journalist celebrity gossip hound blazed through the blogosphere.

PerezeHilton.com rakes in nearly $54,000/day in advertisements for the homepage. WOW! 198 million pageviews a month with a stickiness factor of 45 minutes (which means users are staying on PerezHilton.com for 45 minutes on average), compared to TMZ’s 15 minutes. Pretty insane.

Here’s a link to some massively staggering analytics of Perez Hilton.com.