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	<title>Aviv Hadar &#187; Google</title>
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		<title>Hey Google, Here&#8217;s Your New Logo</title>
		<link>http://www.avivhadar.com/2009/01/18/hey-google-heres-your-new-logo/</link>
		<comments>http://www.avivhadar.com/2009/01/18/hey-google-heres-your-new-logo/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 05:40:40 +0000</pubDate>
		<dc:creator>Aviv</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Thank me later]]></category>

		<guid isPermaLink="false">http://www.avivhadar.com/?p=273</guid>
		<description><![CDATA[You all may disagree. But I remain firm on the notion that Google needs a logo redesign. I use the site everyday as a homebase from which to navigate the internet, and quite frankly&#8230; The logo is stuck in November 2004. Yes, people are extremely sensitive to change, and perhaps the timing isn&#8217;t necessarily the [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.avivhadar.com/wp-content/uploads/2009/01/googlenew2-300x103.jpg" alt="googlenew2" title="googlenew2" width="300" height="103" class="alignright size-medium wp-image-286" /><strong>You all may disagree. But I remain firm on the notion that <a href="http://www.google.com">Google</a> needs a logo redesign.</strong> I use the site everyday as a homebase from which to navigate the internet, and quite frankly&#8230; The logo is stuck in November 2004. Yes, people are extremely sensitive to change, and perhaps the timing isn&#8217;t necessarily the best right now. But I still remain hopeful that Google is considering said design changes, or something similar.</p>
<p>As you can see from the comparison below. From a User Interface standpoint, Google&#8217;s current logo uses inner shadows, drop shadows and lighting angles that cast harsh radials and edges on the typeface. It&#8217;s not very <span id="more-273"></span> pleasing.</p>
<p><center><img src="http://www.avivhadar.com/wp-content/uploads/2009/01/googlecompared.jpg" alt="googlecompared" title="googlecompared" width="496" height="347" class="aligncenter size-full wp-image-295" /></center></p>
<p>You won&#8217;t find <a href="http://en.wikipedia.org/wiki/Gradient">gradients</a> in many Google products, and that&#8217;s a good thing. The gradient &#8220;wave&#8221; is coming to an end on the web, and for the most part, sleek, clean color pallets and light, fluid edges are at the core of usability&#8230; and likability as well. </p>
<p>Google may definitely see this is as too drastic of a change. But, they&#8217;re Google and they can tell people to like it. It&#8217;s clean, progressive and it&#8217;s still a few years ahead of where the competition will be.</p>
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