Microsoft Research has been playing around with something they’re calling Songsmith. Nearly everyone is calling the actual software a joke, and the advertising equally horrendous, but Microsoft has already won by getting even the naysayers to be a tad bit curious.
While most people are clamoring about the fact that an Apple is used in the Microsoft commercial, I can’t help but think that this was done on purpose. Microsoft is well aware that Apple’s cult-like following also has a plethora of seemingly influential websites that write about the company on a daily basis. How else would these Microsoft commercials find their way into Apple devoted websites?
A little introduction: Over at Think Brilliant, we use a suite of web-based applications to manage our company’s communication, directly reach our clients and partners, and generally stay organized. It’s been developed by a great company based out of Chicago called 37 Signals, and for the most part we have no complaints.
But… The one feature missing from a crucial piece of the puzzle is becoming a nasty liability. One too risky for us to keep avoiding. We’ve tried to keep our mouth shut for months because we know there’s a wall around 37 Signals and they don’t like listening or taking requests for new features. But, we are long time partners who are deeply entangled with our BaseCamp centralization. By this feature being missing, we are considering doing the unthinkable, well until now… and leaving 37 signals.
37 Signals makes 4 pieces of software that can be grouped and used together, or one by one, depending on a particular person or company’s needs. The products are called Basecamp, Highrise, Backpack and Campfire. In this post, I’m talking about Campfire.
This video is called A walk in the mountain with Julie by Sébastien Abes. Out of all of the video and motion work that I’ve been consuming, this stuff has really captured my imagination.
The subtle emotions that are hinted through syncing music with vivid natural experiences, such as opening your eyes (when the video begins), or when the video speeds up to blur motion. Towards the end of the piece, notice the subtle digital undertones… It’s great.
Missed our record-breaking Kickstarter campaign? You can pre-order the Elevation Dock here. We expect to be shipping in late April with the rest of the Kickstarter orders. -Casey […]
A little introduction: Over at 
Founder of @thinkbrilliant Lucky to share my life with two Aussies and a Cattle Dog. Phish fanatic, lover of the great outdoors.
