This is a great PSA about cycling and impatiently running red lights. As a daily cyclist myself, I try and keep the red light shortcuts down to a minimum. But I suppose now every time I think about it, I’ll be reminded of this cute little lego man being obliterated.
“Most of us believe we’re acting safely on our bicycles, even if we break a little rule every now & then. But it only takes one bad call to cause a terrible mistake one that you may never recover from. We shot our PSA using LEGO bricks as a way to appeal to a wide audience of children, teens, parents, and retro-loving 20- and 30-somethings, and to teach a serious lesson in a lighthearted (yet hopefully memorable) way.” –Sean Kenney